Bob Frady Builder of data companies
Serial founder who turns complex geospatial and property data into products people actually use. Built HazardHub from scratch and sold it to Guidewire Software in 2021. Now building PropertyLens — the home history report that should have always existed.
Building at the intersection of data, risk, and real estate
A career-long obsession with making complex data useful — whether that means helping an insurer price a policy in under two seconds or helping a first-time homebuyer avoid a six-figure surprise.
PropertyLens
The most comprehensive home history report ever created — like Carfax, but for houses. PropertyLens aggregates 90+ data sources covering flood exposure, wildfire risk, open permits, damage events, environmental hazards, and more, arming buyers with the questions they should ask before making an offer. Co-founded with John Siegman (President), headquartered in San Diego.
Alethia Venture Partners
GP in a $20M venture fund focused on the next generation of breakout beverage brands. The fund makes seed through Series B investments in emerging spirits, non-alcoholic, and beverage-adjacent companies.
Guidewire Software
Stayed on post-acquisition to integrate HazardHub into Guidewire's analytics platform. HazardHub's revenue jumped 5x while under Bob's leadership at Guidewire, and the team continued driving the "more data, better data, more places" roadmap under the Guidewire Analytics umbrella.
HazardHub
Built the most comprehensive property-level risk data platform in P&C insurance. HazardHub delivered 1,000+ data elements via API in under two seconds for any U.S. address — covering wildfire, flood, hail, earthquake, and fire protection data. Served 110+ organizations including leading insurers, reinsurers, and MGAs. Named to the InsurTech 100. Acquired by Guidewire Software in August 2021.
I like to find cool and difficult problems to solve, then solve them. I sit at the intersection of technology, data, sales, and marketing. When you pull all that stuff together you can architect systems that are pretty cool.— Bob Frady
Data is the new oil — but only if you refine it
Bob's career sits at a specific intersection: taking massive, messy, public-domain geospatial data and packaging it into products that make real-world decisions faster and smarter. At HazardHub, that meant giving an underwriter instant risk scores. At PropertyLens, it means giving a homebuyer a complete picture of the property they're about to spend their life savings on.
Background in Applied Economics from Cornell University. Started in the insurance data industry in the mid-1990s at National Decision Systems (a division of Equifax), running the Insurance & Investments practice. Decades of experience across B2B enterprise sales, high-volume direct-to-consumer marketing, and geospatial data architecture.
Stages and accolades
Regular speaker at major insurance and technology conferences. Contributor to industry publications on insurtech strategy, property data, and startup scaling.
ITC Vegas 2025 & 2026
InsurTech America 2026
InsurTech 100
Insurance Thought Leadership
Guidewire InsurTalk
CPCU Society
Latest podcast appearances
Get in touch
Always interested in conversations about property data, insurtech, startups, or anything at the intersection of data and decision-making.